Content and campaigns that sound like you, not a template

You know what you want to say. You just don't have the time, the headspace, or the spare pair of hands to say it consistently. That's what I do. I write newsletters, social media content, website copy and campaign material for charities, nonprofits and small defence businesses. It is content that earns attention, builds trust, and moves people to act. No jargon. No recycled templates. Just clear writing that sounds like your organisation, because it is.

What I write

Newsletters

Regular updates that people actually open, read, and act on. Whether it's a monthly member update, a donor appeal, or an internal briefing, I write newsletters that respect your audience's time and attention, and give them a reason to come back next month.

Social media content

Platform-appropriate posts that fit your tone and your capacity. I don't just schedule things and hope. I write content with a purpose: building awareness, driving sign-ups, supporting a campaign, or simply keeping your organisation visible in the spaces where your audience already spends time.

Website copy

Pages that explain what you do, who you're for, and why it matters, without burying the point on paragraph six. I rewrite existing pages, write new ones from scratch, and make sure every word is doing a job.

Campaign content

From launch to wrap-up: campaign messaging, email sequences, landing page copy, press notes and social assets. I keep the message consistent across every channel, so your audience hears one clear voice, rather than five competing ones.

Content strategy

If you're not sure what to write, when to post, or which channels are worth your time, I'll map it out. A practical content plan you can actually deliver with the team you have, not a 40-page document that gathers dust.

Who this is for

I work best with organisations that are:

• Charities and nonprofits: small teams doing meaningful work without a dedicated comms person

• Small defence and security businesses: companies in the sector that need clear, credible external messaging

• Arts, heritage and culture organisations: museums, galleries and trusts that need their story told well

• Community and grassroots groups: running lean, making an impact, and needing someone who gets it

If you're not sure whether you fit, just ask. If I'm not the right person, I'll usually know someone who is.

How I work

Every project starts the same way: a short conversation about what you need, who you're trying to reach, and what success looks like. From there, it's usually one of three formats:

• One-off projects: a website rewrite, a campaign launch, a newsletter refresh

• Ongoing retainers: regular content support, a set number of hours per month

• Interim cover: stepping in for maternity leave, a busy period, or a gap in your team

I'll always give you a clear quote before we start, with no surprises along the way.

Let's talk about your content

Based in Cumbria, working with organisations across the UK and beyond. Send a note and I'll come back to you within a couple of days.

Get in touch: highgroundcomms@outlook.com

Cumbria, UK, remote and UK-wide
Freelance, remote