Clear communications support for charities, nonprofits and small defence businesses
You're running lean. You've got a message that matters, but not the time, the team, or the headspace to keep it consistent. That's where I come in.
I'm Nancy, a marketing and communications professional based in Cumbria, working with mission-led organisations across the UK. I've spent over a decade inside charities, nonprofits and small defence-sector organisations, writing the newsletter, briefing the board, running the campaign, and reporting the results to the people who needed to see them.
Not an agency looking in from the outside. Someone who has sat in your seat.
Communications support, built around your reality
What I do
CONTENT
Content & campaigns
Newsletters, social media, website copy and campaign content that sound like your organisation — not a template. Whether it's a membership appeal, a recruitment drive or a public awareness push, I write content that earns attention and moves people to act.
STRATEGY
Strategy & planning
Comms audits and practical plans a small team can actually deliver. No 40-page decks that gather dust. Just a clear sense of who you're talking to, what you're saying, and how you'll know it's working.
ENGAGEMENT
Stakeholder & community engagement
Member updates, volunteer communications, event comms and cross-sector relationship building. I'm comfortable talking to everyone from frontline volunteers to senior defence stakeholders — and translating between them when needed.
BRAND
Brand & messaging
Clear positioning and a case for support that holds up under scrutiny. From mission statements to donor-facing narratives, I help you say what you mean — and mean what you say.
INTERIM
Interim & project cover
Short-term or part-time support for maternity cover, a busy campaign period, or a gap in your team. I slot in quickly, pick up the thread, and keep things moving.
Sectors
Who I work with
Charities and nonprofits
Small defence and security businesses
Arts, heritage and culture organisations
Community and grassroots groups — running lean, doing meaningful work. If you're not sure whether you fit, just ask. If I'm not the right person, I'll usually know someone who is.
From national bodies to small, regional teams
Including mission-driven companies and nonprofits in the sector
Museums, galleries and heritage trusts
Four steps, no jargon.
HOW I WORK
01
02
03
04
Listen
Understanding your mission, your audience, and the ground you need to cover.
Map the terrain
A clear communications audit and a practical plan designed for lean teams.
Build the message
Crafting narratives and campaigns that speak with a clear line of sight.
Launch & hold the line
Managing the results, from the first message to the final report.
● WHY ME
A generalist, by design.
I'm a generalist marketing and communications professional — and that's deliberate. It means I can move between strategy and execution, between the boardroom and the newsletter, without needing to hand you off to someone else.
My background spans the charity, nonprofit and private sectors, alongside volunteering as fundraising lead for a UK defence and security nonprofit. I've lived and worked in Beirut, including through a period of regional instability, and I bring conversational Russian, working Spanish and Portuguese to the table.
Comfortable with complexity. Quick to pick things up. Not precious about how things are done — just focused on what works.
● GET IN TOUCH
Let's talk about your campaign
Based in Cumbria, working with organisations across the UK and beyond. Send a note and I'll come back to you within a couple of days.
highgroundcomms@outlook.com
Location
Cumbria, UK — remote & UK-wide
Availability
Freelance, remote